Qualitative Data Overload, aka ‘Little Big Data’ | NewQualitative.org


See on Scoop.itData Nerd’s Corner

A hot topic in the market research industry has been Big Data. Online technologies have made it easier than ever to collect huge amounts of qualitative data, however that presents a challenge when it comes to analysis…

Carla Gentry CSPO‘s insight:

The meme Big Data has rapidly taken hold over the past few years.  Big data refers to all the digital information from social media, connected devices, company CRMs,  Enterprise Feedback Management systems, analytics systems, and on and on.  The amount of data being generated every day is estimated to be over 3 Exabytes! That’s an immense amount of data.

Qualitati

See on www.newqualitative.org

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