Social Media’s Mass Attention Myth


See on Scoop.itData Nerd’s Corner

The gurus tell you that you need to build huge audiences, right? A contrarian view.

Carla Gentry CSPO‘s insight:

A few years ago I dreamed of becoming “famous” by interviewing the most successful people because I thought they would share my interviews. That didn’t happen. The audience only started to grow when I focused on how to make my content as valuable as possible for the people who were already there, even if there were only a few of them.  This is how audiences and readers turn into tribes and communities. I think we should abandon all of the following questions

See on www.businessesgrow.com

About these ads
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 43 other followers

%d bloggers like this: