Vacation Rental Marketing: You Have Data, Now What?

See on Scoop.itData Nerd’s Corner

There is lots of buzz about data. Big data.

It seems to me that the amount of this data is not going to slow down any time soon. In fact,

Carla Gentry CSPO‘s insight:

Executives were recently surveyed by Oracle about big data. 60% of the respondents considered themselves unprepared to handle all the data being collected, and more than 90% thought a failure to capitalize on benefits of data translated to lost revenues.

See on www.rentallect.com

Privacy by the Numbers: A New Approach to Safeguarding Data: Scientific American

See on Scoop.itData Nerd’s Corner

A mathematical technique called “differential privacy” gives researchers access to vast repositories of personal data while meeting a high standard for privacy protection

Carla Gentry CSPO‘s insight:

In 1997, when Massachusetts began making health records of state employees available to medical researchers, the government removed patients’ names, addresses, and Social Security numbers. William Weld, then the governor, assured the public that identifying individual patients in the records would be impossible.

See on www.scientificamerican.com

Data Scientist Interview: Michal Migurski of Stamen

See on Scoop.itData Nerd’s Corner

Michal Migurski is the Director of Technology and partner at Stamen, a San Francisco design studio specializing in data visualization and mapmaking.

Carla Gentry CSPO‘s insight:

Michal talks about how Stamen makes beautiful interactive maps out of geographic data (like the one above of the Bay Area), the past and future of visualization, and whether he considers himself a data scientist.

See on metamarkets.com

Overspending in America: Statistics and Facts | Visual.ly

See on Scoop.itData Nerd’s Corner

Detailed Infographic covering latest statistics and trends about Overspending in America

Carla Gentry CSPO‘s insight:

sources at bottom of infographic

See on visual.ly

Content Marketing | Lessons from Rick Springfield

See on Scoop.itData Nerd’s Corner

Content Marketing World slipped in a subliminal message with the entertainment at this year’s event. Use these content marketing lessons from Rick Springfield.

Carla Gentry CSPO‘s insight:

So, ladies and gentlemen, boys and girls, here for the first time anywhere, 5 Content Marketing Lessons from Rick Springfield!

(For the full effect, imagine hearing power chords and the estrogen-driven shrieks of 40-something year old women!)

See on contentmarketinginstitute.com

Content Brainstorming Tools for 2013 | Social Media Today

See on Scoop.itData Nerd’s Corner

Content Brainstorming Tools for 2013

Carla Gentry CSPO‘s insight:

Whether it’s a long-form blog post, a resource article, an infographic or video, a good brainstorming process should be your jumping off point to fuel ideas. Not only is it helpful in uncovering new topics or trends, but also in tapping into the perspective of others and steering creative direction

See on socialmediatoday.com

Tech Millionaires Under 30 Who Will Inspire You [Infographic]

See on Scoop.itData Nerd’s Corner

If you want to get inspired by the many tech millionaires under age 30 in today’s Internet community, have a look at this infographic showing a few of them.

Carla Gentry CSPO‘s insight:

The most famous and brightest shining “star” of them all is of course Facebook founder Mark Zuckerberg, whose life has already been compiled into a box office success movie. But many of the founding tech millionaires of today have sort of ended up in the shadow of this furiously debated Facebook entrepreneur. It’s kind of a pity really since there are plenty of things to be learned by all of these innovative people. We don’t have to focus on Mr. Zuckerberg in order to get inspired.

See on www.bitrebels.com

10 Tips for Enterprises To Be More Social in 2013

See on Scoop.itData Nerd’s Corner

10 TIPS FOR ENTERPRISES TO BE SOCIAL IN 2013 presented by Simplify360

Carla Gentry CSPO‘s insight:

Great advice for Social Media Marketers

See on www.slideshare.net

Social Business Beyond Kumbaya: How Enterasys Networks Strengthened Their Serve – Forbes

See on Scoop.itData Nerd’s Corner

I’m skeptical of the many promises social networks make of how their platforms will transform companies and the world easily.

Carla Gentry CSPO‘s insight:

What Vala and Brad have shown is that when you give employees a voice and platform for communication and collaboration, and show how that senior management supports and values it, cultures can change. 

See on www.forbes.com

Best Of InformationWeek 2012: 12 Must-Reads — InformationWeek

See on Scoop.itData Nerd’s Corner

Catch up on the best of what InformationWeek had to offer this year, from profiles of top CIOs to investigations of tech security gone wrong.

Carla Gentry CSPO‘s insight:

At this time of year, some sites run lists of their most popular stories from the past 12 months. We decided to go a different route. Let us remember, Britney Spears was most popular at one time. So were plaid pants, mullets and wine-in-a-box. Most popular isn’t always what it’s cracked up to be.

See on www.informationweek.com