7 in 10 Consumers Believe Funny Ads Spur Better Product Recall


See on Scoop.itData Nerd’s Corner

Broadly speaking, what types of creative work best in advertising? Survey results from Adobe and Edelman Berland indicate that consumers want ads that tell them stories.

Carla Gentry CSPO‘s insight:

The Lab42 results are based on a survey of only 500 US consumers, examining their perceptions of TV ads and their ideas of how ads should engage them. (The questions were related to all forms of advertising, rather than to any specific medium.)

See on www.marketingcharts.com

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