Content Strategy | Communicate at Every Customer Stage

See on Scoop.itData Nerd’s Corner

Drive customer conversation with the right content. Here’s how to develop a content strategy where communications count at every stage of customer engagement.

Carla Gentry CSPO‘s insight:

 It’s about using that insight on your customer’s digital behaviors to create and publish the “right content” — personalized, informative, and entertaining — in order to effectively build relationships in ways that big splashy TV ads and repetitive radio spots can’t. 

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