Kuno Creative

See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

I think we all understand marketers need to qualify leads before they hand them off to sales. When you vet a lead and feel it’s strong enough to hand off to sales, it becomes a marketing qualified lead, or MQL. The way you define MQLs in your organization can make a huge difference to your sales team’s success, which is why the definition needs to be the result of a collaborative effort between marketing and sales.

See on m.kunocreative.com

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