The Geeks Shall Inherit the Earth

See on Scoop.itData Nerd’s Corner

Previously published in AdWeek.A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial

Carla Gentry CSPO‘s insight:

“You’re basically a human computer, just chugging through data,” Liang says. A year into his training at BofA, he started looking into other, sexier avocations in which he might flaunt his quantitative talents. That search would ultimately land him a gig as a campaign analyst at ChoiceStream, the Boston ad-technology company specializing in audience targeting, where his job of optimization engineer is figuring out how to maximize the potential of complex algorithms that seek to show ads to consumers who are most likely to buy based on their online behavior.

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