I’m Not Your Consumer: How Research Misses The Human Behind The Demographic


See on Scoop.itData Nerd’s Corner

Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns.

Carla Gentry CSPO‘s insight:

Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns. The worst offense is that it presupposes a response you haven’t earned yet. Their purpose is not to consume your product!

See on www.fastcocreate.com

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