Consumer Audience | Content Marketing Strategy, Social Media Nonprofits

See on Scoop.itData Nerd’s Corner

Michael Buller shapes content marketing strategy at the Dana-Farber Cancer Institute. Learn how he targets a consumer audience and overcomes industry challenges.

Carla Gentry CSPO‘s insight:

But because we’re a nonprofit and a hospital (and more importantly, a cancer hospital), actively marketing to people who don’t have a relationship with us, or with cancer, is more challenging because nobody wants to come to Dana-Farber unless they have to.

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