Content Marketing Said Capturing 12% of Budgets

See on Scoop.itData Nerd’s Corner

Marketers are spending an average of 12% of their budgets on content marketing, according to results from an Ad Age survey conducted in late 2012 among close to 600

Carla Gentry CSPO‘s insight:

One reason why marketers may be reluctant to devote more funds to content marketing might be uncertainty concerning how to measure its effectiveness. Only 8% of respondents said they were “very satisfied” with how they understand the effectiveness of their content marketing, with far more (48%) saying they are “somewhat satisfied.” Even so, 55% plan to increase their spending on content marketing this year.

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