Family and Friends Still Most Trusted for Shopping Decisions

See on Scoop.itData Nerd’s Corner

Consumers still look first to their friends and family for advice regarding their purchase decisions, finds a WSL/Strategic Retail survey. 69% of respondents said that family

Carla Gentry CSPO‘s insight:

The study notes that retailer websites are a growing influence on consumers, having played second fiddle to manufacturer websites in prior surveys.

See on

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