See on Scoop.it – Data Nerd’s Corner
Consumers still look first to their friends and family for advice regarding their purchase decisions, finds a WSL/Strategic Retail survey. 69% of respondents said that family
Carla Gentry CSPO‘s insight:
The study notes that retailer websites are a growing influence on consumers, having played second fiddle to manufacturer websites in prior surveys.
See on www.marketingcharts.com
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