Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013


See on Scoop.itData Nerd’s Corner

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing.

Carla Gentry CSPO‘s insight:

Google’s CPC drop has finally bottomed out in January, our analysis finds, supported in part by increasing CPCs and click share on tablet devices.

See on marketingland.com

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