Measuring Social Media ROI – 5 Inconvenient Truths

See on Scoop.itData Nerd’s Corner

Measuring social media ROI is possible, but here are 5 things your social media guru isn’t telling you.

Carla Gentry CSPO‘s insight:

Now hear this: social media is not free. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. If you hope to measure ROI, you must first have an investment. This may go under the category of “news of the obvious” but you’d be surprised how often this simple math is overlooked:  zero subtracted from zero, divided by zero Returns require investment.

  The Truth: Social Media Requires Investment

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