Analytics For The New Social Media Manager

See on Scoop.itData Nerd’s Corner

I have been astounded at the number of social media jobs brands large and small have created over the last year.

Carla Gentry CSPO‘s insight:

Measuring engagement is just as important as measuring revenue. Smart companies know that a social media strategy is about building a brand, and building brand advocates; so, when the need arises, they know exactly where to fulfill that need – their website.

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