How to Produce, Reuse and Curate Enough B2B Content

See on Scoop.itData Nerd’s Corner

Marketers say they struggle to produce enough content. CMI consultants discuss why it’s so hard to produce enough B2B content and offer 3 tips to help.

Carla Gentry CSPO‘s insight:

While most personas need different types of content in the middle of the sales funnel, you may be able to reuse content that you have created for prospects who are early-stage and late-stage in the sales cycle. Here are some ideas on how to map your content so you can figure out what content you need to create.

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