The big data bubble in marketing — but a bigger future – Chief Marketing Technologist

See on Scoop.it – Data Nerd’s Corner

Let’s face it: marketing is in a big data bubble. That’s both a “big data” bubble and, more generally, a big “data” bubble. Everyone is talking about data, big data, data analytics, big data analytics.

Carla Gentry CSPO‘s insight:

That’s an awful lot of data, analytics, and insight — but not much committed action beyond observation and fodder for internal meetings with PowerPoint. It’s as if the plan is roughly:

See on www.chiefmartec.com

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Posted by analyticalsolution on January 25, 2013

https://analyticalsolution.wordpress.com/2013/01/25/the-big-data-bubble-in-marketing-but-a-bigger-future-chief-marketing-technologist/