The big data bubble in marketing — but a bigger future – Chief Marketing Technologist

See on Scoop.itData Nerd’s Corner

Let’s face it: marketing is in a big data bubble. That’s both a “big data” bubble and, more generally, a big “data” bubble. Everyone is talking about data, big data, data analytics, big data analytics.

Carla Gentry CSPO‘s insight:

That’s an awful lot of data, analytics, and insight — but not much committed action beyond observation and fodder for internal meetings with PowerPoint. It’s as if the plan is roughly:

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