See on Scoop.it – Data Nerd’s Corner
Let’s face it: marketing is in a big data bubble. That’s both a “big data” bubble and, more generally, a big “data” bubble. Everyone is talking about data, big data, data analytics, big data analytics.
Carla Gentry CSPO‘s insight:
That’s an awful lot of data, analytics, and insight — but not much committed action beyond observation and fodder for internal meetings with PowerPoint. It’s as if the plan is roughly:
See on www.chiefmartec.com