Data Analysis to Pinpoint Customer Intent | Trends and Outliers

See on Scoop.itData Nerd’s Corner

To predict customer intent, organizations must embrace predictive analytics to gain actionable insight from the rapidly growing number of customer data sources.

Carla Gentry CSPO‘s insight:

But this big data gold mine is spread across multiple channels that often fall outside a company’s internal network landscape. And that means determining customer intent requires data analysis to mine for the insight that can bolster sales.

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