See on Scoop.it – Data Nerd’s Corner
“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars.
One of the best things about Facebook is the analytics tool, Facebook Insights, which you automatically get access to when you create a page.
See on econsultancy.com
Posted by Analytical-Solution on January 24, 2013
https://analyticalsolution.wordpress.com/2013/01/24/how-to-measure-brand-awareness-on-facebook/
See on Scoop.it – Data Nerd’s Corner
Marketers say they struggle to produce enough content. CMI consultants discuss why it’s so hard to produce enough B2B content and offer 3 tips to help.
While most personas need different types of content in the middle of the sales funnel, you may be able to reuse content that you have created for prospects who are early-stage and late-stage in the sales cycle. Here are some ideas on how to map your content so you can figure out what content you need to create.
Posted by Analytical-Solution on January 24, 2013
https://analyticalsolution.wordpress.com/2013/01/24/how-to-produce-reuse-and-curate-enough-b2b-content/
See on Scoop.it – Data Nerd’s Corner
cost comparison across channels and media types
Comparative Media Costs Online Offline by Augustine Fou Digital Strategist
See on www.slideshare.net
Posted by Analytical-Solution on January 24, 2013
https://analyticalsolution.wordpress.com/2013/01/24/comparative-media-costs-online-offline-by-augustine-fou-digital-str/
See on Scoop.it – Data Nerd’s Corner
A new real-life television series looks to profile young engineering, programming, sports, and creative geniuses from around the world. Read this article by Dara Kerr on CNET News.
The show will feature young people such asSantiago Gonzalez, a 14-year-old programmer and software developer who’s already created 15 iOS apps (see video below), and Kelvin Doe, a 15-year-old engineering genius from Sierra Leone who’s built his own radio station out of spare parts he found in the trash.
See on news.cnet.com
Posted by Analytical-Solution on January 23, 2013
https://analyticalsolution.wordpress.com/2013/01/23/big-bang-theory-star-creates-tv-show-about-real-prodigies/
See on Scoop.it – Data Nerd’s Corner
I have been astounded at the number of social media jobs brands large and small have created over the last year.
Measuring engagement is just as important as measuring revenue. Smart companies know that a social media strategy is about building a brand, and building brand advocates; so, when the need arises, they know exactly where to fulfill that need – their website.
See on searchengineland.com
Posted by Analytical-Solution on January 23, 2013
https://analyticalsolution.wordpress.com/2013/01/23/analytics-for-the-new-social-media-manager/
See on Scoop.it – Data Nerd’s Corner
This slide aims to describe general overview of open data and linked data, the relationships between two concepts with examples.
Overview of Open Data, Linked Data and Web Scienceby Haklae Kim
This slide aims to describe general overview of open data and linked data, the relationships between two concepts with examples.
See on www.slideshare.net
Posted by Analytical-Solution on January 23, 2013
https://analyticalsolution.wordpress.com/2013/01/23/overview-of-open-data-linked-data-and-web-science/
See on Scoop.it – Data Nerd’s Corner
Measuring social media ROI is possible, but here are 5 things your social media guru isn’t telling you.
Now hear this: social media is not free. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. If you hope to measure ROI, you must first have an investment. This may go under the category of “news of the obvious” but you’d be surprised how often this simple math is overlooked: zero subtracted from zero, divided by zero equals..zero. Returns require investment.
The Truth: Social Media Requires Investment
See on akamai-marketing.com
Posted by Analytical-Solution on January 22, 2013
https://analyticalsolution.wordpress.com/2013/01/22/measuring-social-media-roi-5-inconvenient-truths/
See on Scoop.it – Data Nerd’s Corner
Consumers still look first to their friends and family for advice regarding their purchase decisions, finds a WSL/Strategic Retail survey. 69% of respondents said that family
The study notes that retailer websites are a growing influence on consumers, having played second fiddle to manufacturer websites in prior surveys.
See on www.marketingcharts.com
Posted by Analytical-Solution on January 22, 2013
https://analyticalsolution.wordpress.com/2013/01/22/family-and-friends-still-most-trusted-for-shopping-decisions/
See on Scoop.it – Data Nerd’s Corner
It’s safe to say that there are brands that stand out more than others. Just like there are personal brands that stand out from the masses. You are either going to stand out or blend in to the noise of advertisements, voices, messages, etc.
Many years ago it was estimated that our attention span was around 20 minutes. In today’s text message society, it is now estimated to be around 9 seconds.
See on www.steamfeed.com
Posted by Analytical-Solution on January 22, 2013
https://analyticalsolution.wordpress.com/2013/01/22/can-your-brand-afford-not-to-stand-out/
See on Scoop.it – Data Nerd’s Corner
This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing.
Google’s CPC drop has finally bottomed out in January, our analysis finds, supported in part by increasing CPCs and click share on tablet devices.
See on marketingland.com
Posted by Analytical-Solution on January 22, 2013
https://analyticalsolution.wordpress.com/2013/01/22/googles-cpc-drop-bottoms-out-paid-search-trends-for-january-2013/
Analytical-Solution 