How to measure brand awareness on Facebook

See on Scoop.itData Nerd’s Corner

“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars.

Carla Gentry CSPO‘s insight:

One of the best things about Facebook is the analytics tool, Facebook Insights, which you automatically get access to when you create a page.

See on econsultancy.com

How to Produce, Reuse and Curate Enough B2B Content

See on Scoop.itData Nerd’s Corner

Marketers say they struggle to produce enough content. CMI consultants discuss why it’s so hard to produce enough B2B content and offer 3 tips to help.

Carla Gentry CSPO‘s insight:

While most personas need different types of content in the middle of the sales funnel, you may be able to reuse content that you have created for prospects who are early-stage and late-stage in the sales cycle. Here are some ideas on how to map your content so you can figure out what content you need to create.

See on contentmarketinginstitute.com

Comparative Media Costs Online Offline by Augustine Fou Digital Str…

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cost comparison across channels and media types

Carla Gentry CSPO‘s insight:

Comparative Media Costs Online Offline by Augustine Fou Digital Strategist

See on www.slideshare.net

‘Big Bang Theory’ star creates TV show about real prodigies

See on Scoop.itData Nerd’s Corner

A new real-life television series looks to profile young engineering, programming, sports, and creative geniuses from around the world. Read this article by Dara Kerr on CNET News.

Carla Gentry CSPO‘s insight:

The show will feature young people such asSantiago Gonzalez, a 14-year-old programmer and software developer who’s already created 15 iOS apps (see video below), and Kelvin Doe, a 15-year-old engineering genius from Sierra Leone who’s built his own radio station out of spare parts he found in the trash.

See on news.cnet.com

Analytics For The New Social Media Manager

See on Scoop.itData Nerd’s Corner

I have been astounded at the number of social media jobs brands large and small have created over the last year.

Carla Gentry CSPO‘s insight:

Measuring engagement is just as important as measuring revenue. Smart companies know that a social media strategy is about building a brand, and building brand advocates; so, when the need arises, they know exactly where to fulfill that need – their website.

See on searchengineland.com

Overview of Open Data, Linked Data and Web Science

See on Scoop.itData Nerd’s Corner

This slide aims to describe general overview of open data and linked data, the relationships between two concepts with examples.

Carla Gentry CSPO‘s insight:

Overview of Open Data, Linked Data and Web Scienceby Haklae Kim 

This slide aims to describe general overview of open data and linked data, the relationships between two concepts with examples.

See on www.slideshare.net

Measuring Social Media ROI – 5 Inconvenient Truths

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Measuring social media ROI is possible, but here are 5 things your social media guru isn’t telling you.

Carla Gentry CSPO‘s insight:

Now hear this: social media is not free. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. If you hope to measure ROI, you must first have an investment. This may go under the category of “news of the obvious” but you’d be surprised how often this simple math is overlooked:  zero subtracted from zero, divided by zero equals..zero. Returns require investment.

  The Truth: Social Media Requires Investment

See on akamai-marketing.com

Family and Friends Still Most Trusted for Shopping Decisions

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Consumers still look first to their friends and family for advice regarding their purchase decisions, finds a WSL/Strategic Retail survey. 69% of respondents said that family

Carla Gentry CSPO‘s insight:

The study notes that retailer websites are a growing influence on consumers, having played second fiddle to manufacturer websites in prior surveys.

See on www.marketingcharts.com

Can Your Brand Afford Not To Stand Out?

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It’s safe to say that there are brands that stand out more than others. Just like there are personal brands that stand out from the masses. You are either going to stand out or blend in to the noise of advertisements, voices, messages, etc.

Carla Gentry CSPO‘s insight:

Many years ago it was estimated that our attention span was around 20 minutes. In today’s text message society, it is now estimated to be around 9 seconds.

See on www.steamfeed.com

Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013

See on Scoop.itData Nerd’s Corner

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing.

Carla Gentry CSPO‘s insight:

Google’s CPC drop has finally bottomed out in January, our analysis finds, supported in part by increasing CPCs and click share on tablet devices.

See on marketingland.com