Inaugural Smartphone App Could Be Helping Mine Data For Democrats – NPR

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Inaugural Smartphone App Could Be Helping Mine Data For Democrats
NPR
The Presidential Inaugural Committee released a smart phone app this week to help people follow inaugural events in real time.

Carla Gentry CSPO‘s insight:

 It has maps of the parade route, volunteer opportunities and real-time updates. It also has an invisible feature — the app could be mining data for Democrats.

See on www.npr.org

Google search is already open source

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I’ve been talking a lot recently, with various people and on this blog, about data and model privacy. It seems like individuals, who should have the right to protect their data, don’t s…

Carla Gentry CSPO‘s insight:

I’ve been talking a lot recently, with various people and on this blog, about data and model privacy. It seems like individuals, who should have the right to protect their data, don’t seem to, but huge private companies, with enormous powers over the public, do.

See on mathbabe.org

Goodbye, Anecdotes! The Age Of Big Data Demands Real Criticism

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If you think of all the information encoded in the universe from your genome to the furthest star, from the information that’s already there, codified or un-cod

Carla Gentry CSPO‘s insight:

Interesting but REALLY long – thank Lise (nice find)

See on www.theawl.com

How To Suck at Marketing

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Carla Gentry CSPO‘s insight:

Nice slides from Hubspot!

See on www.slideshare.net

Why More Features Doesn’t Mean More Success

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In this blog post, we’ll be discussing why having more features doesn’t correlate with better product and doesn’t guarantee success.

Carla Gentry CSPO‘s insight:

Your product is designed to solve a problem. If you’re adding a feature that doesn’t contribute to the solution, you may be wasting your time and worsening your product in the process. Let’s examine this in deeper detail:

See on blog.kissmetrics.com

How IKEA Promoted A New Store Launch Using Facebook

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Ikea Malmo decided to use Facebook exclusively to promote a new store opening. This is a case report on how they went about achieving this objective

Carla Gentry CSPO‘s insight:

Ikea Malmo decided to use Facebook exclusively to promote a new store opening. This is a case report on how they went about achieving this objective

See on www.slideshare.net

Google Universal Analytics: A User-Centric Approach | Analytics & Optimization

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Learn more about user-centric analytics, an extremely valuable approach. It can tell you a lot about your visitors. But, it can go beyond that to tell you more in-depth information about their visits and their habits.

Carla Gentry CSPO‘s insight:

So, you are amazed at how Amazon personalizes their customer experience. And you have read article after article on how effective 1-to-1 marketing can be. Yet, when you review your own marketing initiatives, there is suddenly that realization that this personalization element is totally missing. When assessing your current digital marketing initiatives, you may find the following.

See on online-behavior.com

Content Marketing Said Capturing 12% of Budgets

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Marketers are spending an average of 12% of their budgets on content marketing, according to results from an Ad Age survey conducted in late 2012 among close to 600

Carla Gentry CSPO‘s insight:

One reason why marketers may be reluctant to devote more funds to content marketing might be uncertainty concerning how to measure its effectiveness. Only 8% of respondents said they were “very satisfied” with how they understand the effectiveness of their content marketing, with far more (48%) saying they are “somewhat satisfied.” Even so, 55% plan to increase their spending on content marketing this year.

See on www.marketingcharts.com

Europe to Consider Creating Data Protection Regulator – New York Times

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Yahoo! News (blog) Europe to Consider Creating Data Protection Regulator New York Times BERLIN — As the European Parliament prepares to overhaul the Continent’s data protection laws, one legislator introduced a bill Wednesday that would create a…

Carla Gentry CSPO‘s insight:

Good idea? 

See on www.nytimes.com

Consumer Audience | Content Marketing Strategy, Social Media Nonprofits

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Michael Buller shapes content marketing strategy at the Dana-Farber Cancer Institute. Learn how he targets a consumer audience and overcomes industry challenges.

Carla Gentry CSPO‘s insight:

But because we’re a nonprofit and a hospital (and more importantly, a cancer hospital), actively marketing to people who don’t have a relationship with us, or with cancer, is more challenging because nobody wants to come to Dana-Farber unless they have to.

See on contentmarketinginstitute.com