5 ways hospitals can use data analytics | Healthcare IT News

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Carla Gentry CSPO‘s insight:

To reduce administrative costs – it’s really one of the biggest challenges we face in the industry,” said Zachariah. “One-fourth of all healthcare budget expenses are going to administrative costs, and that is not a surprise because you need human resources in order to perform

See on www.healthcareitnews.com

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Analytics Education – Resources & Academic Programs | Analytics & Optimization

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Over the years I have met countless analysts around the globe, be it in conferences, training programs, client meetings or online.

Carla Gentry CSPO‘s insight:

Google Analytics is an amazing tool, relatively simple for beginners but full of surprises for the literate Analyst. I am not saying that every one can implement the tool and start extracting insights right away, but for someone willing to learn it, it does not require a PhD; and for the super advanced analyst Google provides a wealth of customizations to make the tool work for him/her own purposes.

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JethroData Raises $4.5M For New Analytics Database That Addresses Hadoop’s Achilles Heel | TechCrunch

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JethroData, an analytics database company based upon Hadoop, announced today it has closed a $4.5 million investment round led by Pitango Venture Capital.

Carla Gentry CSPO‘s insight:

JethroData, based in Israel, combines the storage scalability of Hadoop with the query performance of a fully indexed, columnar analytic database. A columnar database has historically been useful with data warehouse systems that do complex queries over large amounts of data.

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Marissa Mayer: The Beatings Will Continue Until Morale Improves

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I’ve worked for several companies with no vacation policies. Upon being hired and sitting down with HR, that section in the employee handbook would say

Carla Gentry CSPO‘s insight:

To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side. That is why it is critical that we are all present in our offices. Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings. Speed and quality are often sacrificed when we work from home. We need to be one Yahoo!, and that starts with physically being together.

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American Teens Prefer Offline to Online Ads

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They may be digital natives, but American teens don’t fancy everything digital. According to data provided to MarketingCharts from a new study from Research Now and KYA

Carla Gentry CSPO‘s insight:

In terms of likability, offline ads were easily preferred by respondents. For example, when asked which ads really get on their nerves, teens were twice as likely to point to online than offline ads (45% vs. 23%). They were even clearer in their assessment of which ads they try not to pay attention to, with 48% choosing online ads against 21% choosing offline ads. In terms of the ads they like to watch, 37% opted for offline compared to 17% for online.

See on www.marketingcharts.com

Big Data’s Value Lies in Self-Regulation

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Big data wants you to forget it exists. Before it leaves human hands, we have to take control and harness its potential for the greater good.

Carla Gentry CSPO‘s insight:

All these things are good because big data wants you to forget it exists. Look the other way as algorithms begin writing themselves without human input, codifying the biases of original programmers with technologies that will soon surpass human sentience.

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Big Data Won’t Kill the Theory Star

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A few years ago, Wired editor Chris Anderson trolled the scientific world with an essay called “The End of Theory: The Data Deluge Makes the Scientific Method Obsolete.” After talking about the fan…

Carla Gentry CSPO‘s insight:

Meanwhile, other researchers with important but unproven ideas about social phenomena will finally get a chance to test and refine those ideas in ways they’d never been able to do before. Barefoot empiricism will play a role, too, but science has always been an iterative process that way, bouncing around between induction and deduction until it hits on something that works. If the switch from data-poor to data-rich social science brings more of that, I feel lucky to be present for its arrival.

See on dartthrowingchimp.wordpress.com

How Big Data Can Catch Oxycontin Abusers and Bad Docs

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A team of forensic experts are trying to stanch the flow of prescription drugs into the black market.

Carla Gentry CSPO‘s insight:

Prescription drug overdose deaths are up. "Diversion" of drugs for recreational use costs the health care system $72.5 billion a year, according to National Drug Intelligence Center report. And yet there are obviously literally billions of legitimate prescriptions that help sick people, which come through our nation’s pharmacies. How do you crack down without falsely accusing people of fraud? (IMO it is easy, PATTERNS!!!!!)

See on www.theatlantic.com

Microsoft revealed as latest company to be hacked in similar “intrusion” to Apple and Facebook

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Microsoft has said that it has experienced a “security intrusion” in a cyberattack similar to the suffered by Facebook, Apple and…

Carla Gentry CSPO‘s insight:

 “During our investigation, we found a small number of computers, including some in our Mac business unit, that were infected by malicious software using techniques similar to those documented by other organizations. We have no evidence of customer data being affected and our investigation is ongoing.” .

See on www.thedrum.com

Marketing, Social Media and Your Personal Branding

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In this presentation, given to marketing students at West Chester University, we talk about battle for customer attention that has emerged from the growth of th

Carla Gentry CSPO‘s insight:

In this presentation, given to marketing students at West Chester University, we talk about battle for customer attention that has emerged from the growth of the web, mobile and social innovations. .

See on www.slideshare.net