Social Media’s Mass Attention Myth

See on Scoop.itData Nerd’s Corner

The gurus tell you that you need to build huge audiences, right? A contrarian view.

Carla Gentry CSPO‘s insight:

A few years ago I dreamed of becoming “famous” by interviewing the most successful people because I thought they would share my interviews. That didn’t happen. The audience only started to grow when I focused on how to make my content as valuable as possible for the people who were already there, even if there were only a few of them.  This is how audiences and readers turn into tribes and communities. I think we should abandon all of the following questions

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