That’s Not YOUR Content Strategy, It’s Someone Else’s

See on Scoop.itData Nerd’s Corner

Before I dig fairly deep into this subject, I want to be very clear about a couple of things: 1) There are no steadfast rules about social media marketing, with the exception of: DO NOT spam. 2) My…

Carla Gentry CSPO‘s insight:

The moral of the story here is that you must have your OWN content strategy that includes posting content YOU find, content YOU create, as well as shares and RT’s. These things work together to deliver value to your community and establish credibility and thought leadership in your space. Doing so will result in increased, meaningful conversations, deeper relationships and ultimately a return on investment for your social media marketing efforts.

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