5 Social Media Service Tips

See on Scoop.itData Nerd’s Corner

In the past, brands addressed customer service issues by way of a primary channel — the ‘call center.’ But now, companies must also monitor, respond, and engage in a variety of social channels.

Carla Gentry CSPO‘s insight:

Treat Every Service Interaction as a Marketing Event
Every service opportunity affects your brand’s reputation; thus, representatives must be trained to treat interactions as opportunities to communicate relevant and personalized messaging.

See on www.huffingtonpost.com

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