Real-Time Marketing Grows in Importance as Social Analytics Improve – eMarketer

See on Scoop.itData Nerd’s Corner

A new eMarketer report addresses how brands are using the information coming through social networks to power more advanced decision-making and planning of their marketing efforts.

Carla Gentry CSPO‘s insight:

Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.

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