Content Marketing: Why You Should Buy Value Instead of Leasing It

See on Scoop.itData Nerd’s Corner

There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportu…

Carla Gentry CSPO‘s insight:

Think about that for a second in relation to the creation of content. By creating your own content, publishing it, then distributing it through print and online mechanisms, you’ve bought yourself an asset. Once you buy it, you could do nothing with it or you can distribute the heck out of it. Regardless, you still pay the same for that asset. Getting ROI out of it is ultimately up to you.

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