INDYCAR: IMS Launches #Indy500orBust Social Media Campaign


See on Scoop.itData Nerd’s Corner

Fans will share their journeys to the Indianapolis 500 through the #Indy500orBust marketing campaign launching March 1 by IMS.

Carla Gentry CSPO‘s insight:

The unique campaign, which runs through May 31, encourages fans to upload pictures of their personal journeys to "The Greatest Spectacle in Racing" on popular social media platforms such as Instagram, Facebook, Twitter and Pinterest. Photos can depict either their actual trip to IMS every May or important parts of their life that attracted them to the great race.

See on auto-racing.speedtv.com

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