How Should Market Research Best React To Social Influence?

See on Scoop.itData Nerd’s Corner

We increasingly need to look at the behavioral evidence of the same person for a methodological reality check; how long will it be before sampling methods allow us to easily match behavioral data w…

Carla Gentry CSPO‘s insight:

This may appear obvious – that we should aim methodologically to get as close as possible to mimicking a real-life situation or replicating a decision making process. However, take a concept test: ideally, we would need to understand to what extent an individual respondent is more influencer or influenced – and who precisely are those are that influence him or her?

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