American Teens Prefer Offline to Online Ads

See on Scoop.itData Nerd’s Corner

They may be digital natives, but American teens don’t fancy everything digital. According to data provided to MarketingCharts from a new study from Research Now and KYA

Carla Gentry CSPO‘s insight:

In terms of likability, offline ads were easily preferred by respondents. For example, when asked which ads really get on their nerves, teens were twice as likely to point to online than offline ads (45% vs. 23%). They were even clearer in their assessment of which ads they try not to pay attention to, with 48% choosing online ads against 21% choosing offline ads. In terms of the ads they like to watch, 37% opted for offline compared to 17% for online.

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