Analyze This! Best Practices For Big And Fast Data

Visualization works best when generating situational awareness and contexts that otherwise wouldn’t exist. Like the best maps and GPS, they simultaneously provide a sense of where you are and insight into where you might want to go next. Individual epiphany defers to interpersonal interaction: Is this where we really are? Given what we see here, do we really want to go there? Visualizations support and enhance teams and teamwork.

However, digital analytics, says Stéphane, is about customers – all those green leaves, waving around in the air. Digital analytics is about the complexity of the public and their reactions to breezes and diseases and…well, you get the point.

Brian Halligan made no secret that HubSpot was in the market for acquisitions when I talked to him regarding the company’s latest round of funding, a $35 million round on the road to IPO.

Google Analytics has added two new reports based on the data they’ve been collecting from theirsocial data hub partners. The two new reports are Data Hub Activity and Trackbacks. Strictly speaking, neither report is new. They were available in the Network Referrals and Landing Pages reports when you clicked on a special icon that appeared if information from Data Hub partners was available.

The problem with data is that the way it is used today, it lacks empathy and emotion. Data is used like a blunt instrument, a scythe trying to cut and tailor a cashmere sweater. Some folks do a better job of making data interesting — like the fine folks at Foursquare. They use cutesy phrases to remind me of my coffee addiction and occasionally point out that Jared Kim and I arebesties when it comes to eating ramen noodles or visitingHakkasan, but they don’t really tell the whole story and they need to do more.  I will get to that in a minute.

The sensor data helped the AP measure the effect of policy decisions that the Chinese government made, said Williams, from closing down factories to widespread shutdowns of different kinds of industries. The results from the sensor journalism project, which showed a decrease in particulates but conditions 12 to 25 times worse than New York City on certain days, were published as an interactive data visualization.

Data from the Jumptap network also show that iPad still sits atop the tablet market with 57 per cent share, although the mobile ad platform predicts that Samsung, which has 16 per cent share, will narrow the gap this year.

CNN, which has branded itself around reporting resources and reach, cut back between 2007 and 2012 on two areas tied to that brand—in-depth story packages and live event coverage. Even so, CNN is the only one of the three big cable news channels to produce more straight reporting than commentary over all. At the other end of that spectrum lies MSNBC, where opinion fills a full 85% of the channel’s airtime