Big Data Social Intelligence: Five Reasons Corporations Need It | SmartData Collective

See on Scoop.itData Nerd’s Corner

It’s critical for companies to listen to the countless individuals and groups consistently broadcasting about their business, solutions, service, employees, decisions and brand.

Carla Gentry CSPO‘s insight:

It’s a streaming world that sees billions upon billions of real-time comments and conversations everyday from your customers, employees, leaders, shareholders, suppliers, prospects, competitors, unions, protestors, advocates, industry influencers, politicians, regulators and journalists, among many others, from all corners of the Internet. Ignoring the relevant messages and corresponding influence within this intelligence is no longer a luxury for businesses given the wealth of insight it delivers to helping understand the current and coming forces, positive and negative, impacting on your business.

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1 Comment

  1. Reblogged this on waltika.


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