Using analytics to boost your social ROI


See on Scoop.itData Nerd’s Corner

Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts.

Carla Gentry CSPO‘s insight:

Consumers expect something in return when they Like your brand on Facebook; however, many marketers fail to deliver on this crucial aspect of the social relationship. In fact, ExactTarget has reported that 51% of a brand’s fans rarely or never visit their Facebook page after Liking them. And getting consumers in the door in the first place is becoming harder, as 71% of fans say they have become more selective about Liking companies on Facebook overall.

See on econsultancy.com

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: