Using analytics to boost your social ROI

See on Scoop.itData Nerd’s Corner

Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts.

Carla Gentry CSPO‘s insight:

Consumers expect something in return when they Like your brand on Facebook; however, many marketers fail to deliver on this crucial aspect of the social relationship. In fact, ExactTarget has reported that 51% of a brand’s fans rarely or never visit their Facebook page after Liking them. And getting consumers in the door in the first place is becoming harder, as 71% of fans say they have become more selective about Liking companies on Facebook overall.

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