Big Data Is Enabling Marketers to Do More With Less

See on Scoop.itData Nerd’s Corner

What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why?

Carla Gentry CSPO‘s insight:

The ability to analyze larger volumes of data in a shorter amount of time directly impacts targeting precision and that lowers marketing costs. Epsilon’s clients can now execute a higher number of campaigns to a pinpointed audience instead of broadcasting a generic message to a large prospect base. This results in lower marketing costs, since campaign dollars are not being spent marketing to disinterested audiences

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