How Big Data Is Transforming Business


See on Scoop.itData Nerd’s Corner

Companies of all kinds are using huge amounts of information to improve their products, cut costs and keep customers coming back

Carla Gentry CSPO‘s insight:

Big data often gets linked to companies that already deal in information, like Google, GOOG -0.47% Facebook FB +0.00%and Amazon. But businesses in a slew of industries are putting it front and center in more and more parts of their operations. They’re gathering huge amounts of information, often meshing traditional measures like sales with things like comments on social-media sites and location information from mobile devices. And they’re scrutinizing it to figure out how to improve their products, cut costs and keep customers coming back.

See on online.wsj.com

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