Marketing Research Chart: Marketers’ list growth tactics | MarketingSherpa

See on Scoop.itData Nerd’s Corner

In this week’s chart, we learn about the types of tactics employed by organizations to grow and expand email lists.

Carla Gentry CSPO‘s insight:

Interestingly, nearly half of respondents still seemingly found value in paper, pencil and organic word-of-mouth, as 47% saw list growth through offline events — 10% more than those who selected "online events."

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