Effective Analytics: Using the Right Tool for the Job

See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

On-site surveys provide this type of attitudinal data. Put another way, web analytics provide “what?” data, while site surveys capture the actual voice of the customer to provide “why?” data. By asking visitors questions about their experience — why they came to the site, whether they were successful in accomplishing the goal of their visits, their overall satisfaction with the site, and so on — you can glean valuable information about your visitors’ mindsets and opinions.

See on www.practicalecommerce.com

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