Coffee & Empathy: Why data without a soul is meaningless


See on Scoop.itData Nerd’s Corner

As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life.

Carla Gentry CSPO‘s insight:

The problem with data is that the way it is used today, it lacks empathy and emotion. Data is used like a blunt instrument, a scythe trying to cut and tailor a cashmere sweater. Some folks do a better job of making data interesting — like the fine folks at Foursquare. They use cutesy phrases to remind me of my coffee addiction and occasionally point out that Jared Kim and I arebesties when it comes to eating ramen noodles or visitingHakkasan, but they don’t really tell the whole story and they need to do more.  I will get to that in a minute.

See on gigaom.com

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