Analytics Is Like Driving

See on Scoop.itData Nerd’s Corner

When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost.

Carla Gentry CSPO‘s insight:

However, digital analytics, says Stéphane, is about customers – all those green leaves, waving around in the air. Digital analytics is about the complexity of the public and their reactions to breezes and diseases and…well, you get the point.

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