The Dangers Of Cargo Cult Data Science – Forbes

See on Scoop.itWhat is Data Science

By Anthony Chong, head of optimization at Adaptly, a social advertising platform.

Carla Gentry CSPO‘s insight:

Through phony measurement and poor understandings of statistics, we risk creating an industry defined by dubious conclusions and myriad false alarms. Despite enormous pressure, whether it is financial or political, it is a damaging culture to present data scientists as oracles on the mountaintop. Practitioners have an obligation to a stubborn truth, to present all results—both triumphs and pitfalls, to not deceive laypeople and to allow people to make decisions for themselves.

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