40% of Mobile Searches Said Conducted While Watching TV

See on Scoop.itData Nerd’s Corner

It’s no longer news that TV is becoming part of a multi-screen experience, but it’s helpful to know what kind of activities are being performed while watching TV. According

Carla Gentry CSPO‘s insight:

The iAcquire study also reveals that one-third of mobile device users tweeted about TV last year, a figure that seems to make sense given Nielsen’s recent finding of acorrelation between Twitter buzz and TV ratings.

See on www.marketingcharts.com

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