Omnichannel Loyalty: The New Customer Connection [Infographic]

See on Scoop.itData Nerd’s Corner

Customer Relationships – With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers’ loyalty, which often results in lifelong brand loyalty.

Carla Gentry CSPO‘s insight:

Unfortunately, most businesses ignore the big data needed to drive an OCL initiative. Only 10% of real-time data is used, which means myriad missed opportunities.

However, if more companies really understood the importance of giving customers the right offer at the right time, they’d use data to find out just when those times are… and how to best engage their customers.

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