Big Data Goes Real-Time | SmartData Collective

See on Scoop.itData Nerd’s Corner

Analytics and engagement tools today allow a brand to sift through the vast quantities of data to derive meaning from it, giving brands the ability to capture social intent data. But capturing it is only the icing on the cake.

Carla Gentry CSPO‘s insight:

To fully harness the potential of this data requires the ability to respond in real-time to it. This is where Programmatic Marketing triumphs. It enables brands to systematise Big Data, thus allowing them to deliver machine-based automated responding. For a brand, this adds to the scalability of highly targeted and personable communication, all executed in real-time.

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