Bad Customer Service Interactions More Likely to be Shared Than Good Ones


See on Scoop.itData Nerd’s Corner

Good – and bad – customer service interactions affect brand loyalty, according to [pdf] results from a survey of more than 1,000 individuals who have had experiences with the

Carla Gentry CSPO‘s insight:

Overall, 95% of respondents who have had a bad experience said they told someone about it, compared to 87% who shared a good experience. In fact, bad experiences were more likely to be shared across each of the social circles identified.

See on www.marketingcharts.com

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