Big Biz Puts Dollars to Internal Social Development – eMarketer

See on Scoop.itData Nerd’s Corner

According to a survey of large organizations around the world, businesses are ready and willing to support their external social media budgets with spending on internal efforts.

Carla Gentry CSPO‘s insight:

The Altimeter survey defined “internal social media” to include activities focused on building social media confidence and expertise inside the organization, including technology and and personnel devoted to social analytics, revising workflows and product roadmaps based on social insights, and connecting stakeholders and other employees in the organization to social tools. External social media spending was defined as money spent on activities such as fostering engagement with customers, using social content to market to customers, providing social media customer service, etc.

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