Retail Goes Shopping Through Big Data

See on Scoop.itData Nerd’s Corner

Retail buys into big data.

Carla Gentry CSPO‘s insight:

Kroger CEO David Dillon has called big data analytics his "secret weapon" in fending off other grocery competitors. And Sterling Jewelers has harnessed customer analytics in its digital channels, increasing sales 49 percent in the past holiday season.

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