4 Key Ecommerce Metrics that Determine Success

See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

 Understand the Lifetime Value of a Customer

Many companies calculate their return on investment on a single sale. Instead, the ROI should be focused on the lifetime value of the customer. It’s the most accurate measurement of a customer’s economic worth for the company.

To determine a customer’s lifetime value — CLV, or CLTV — consider the following formula.

See on www.practicalecommerce.com

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