Online Evolution: 2013 Marks the Year of Brand Advertising


See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

In 2013, advertisers project brand ad spending to grow more quickly than direct response. Sixty-three percent of marketers project that the dollars allocated to online brand advertising will grow in 2013, and one in five believes the increase will exceed 20 percent. These numbers are in line with what Vizu saw in marketers’ 2012 projections, demonstrating continued momentum on this front.

See on www.nielsen.com

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