Forbes Media Invests in Premium and Real-Time Buying – eMarketer

See on Scoop.itData Nerd’s Corner

Mark Howard, senior vice president of digital advertising strategy at Forbes Media, spoke with eMarketer about where real-time bidding is headed and how Forbes is benefiting from offering media buyers exchange-based display advertising.

Carla Gentry CSPO‘s insight:

There’s money that’s being spent through programmatic channels that is happening with or without the direct sales efforts. So rather than try and fight something that’s happening anyway, we wanted to run toward it and invest those resources so we could make ourselves more available to those who want to do business this way.

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