Marketing In Crisis – What Does That Mean For Market Research?

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Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D an…

Carla Gentry CSPO‘s insight:

Professor Henning-Thurau’s thesis is that Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. 

See on www.greenbookblog.org

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BT And Accelrys Help Scientists Gain Valuable Medical Insights From Big Data – The Sacramento Bee

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/PRNewswire/ — BT and Accelrys, Inc. today announced that the two companies are working closely together to help garner valuable medical insights from vast public health datasets, using BT for Life Sciences cloud compute solutions combined with…

Carla Gentry CSPO‘s insight:

"The generation of ever-increasing amounts of health data is both a blessing and a curse, as they are data-rich, but often information-poor," said Leif Pedersen, senior vice president of marketing, product management and corporate development, Accelrys. "Working with BT, we’ve shown that we can deliver meaningful and valuable insights from these huge datasets."

Read more here: http://www.sacbee.com/2013/05/30/5457990/bt-and-accelrys-help-scientists.html#storylink=cpy

See on www.sacbee.com

Mayor Bloomberg’s Geek Squad

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New York City’s Office of Policy and Strategic Planning is a group of tech-savvy and civic-minded number crunchers analyzing city statistics for solutions to some pressing and convoluted problems.

Carla Gentry CSPO‘s insight:

Data — or Big Data, as quantitative analysts will call it — is the tool du jour for tech-savvy companies that have realized that lurking in the vast pools of unprocessed information in their networks are solutions to some of today’s most pressing and convoluted problems. A few years ago, Google, for example, took the 50 million most common keywords that Americans typed in search bars and tried to figure out, by comparing them with federal health statistics, where the H1N1 flu virus was to likely strike next.

See on www.nytimes.com

Ex-YouTube Man Builds Graphics Card for Entire Internet | Wired Enterprise | Wired.com

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At Google, Chris Zacharias spent his “20 percent time” building a new version of YouTube just for places for slow internet connections.

Carla Gentry CSPO‘s insight:

"We just couldn’t crunch those images down to a smaller size,” Zacharias remembers. “It would have taken a significant amount of Google’s entire processing power just to do that.”

See on www.wired.com

From the Marketing Trenches: Data Analysis Success Stories | Trends and Outliers

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Some of the world’s biggest are well on their way to becoming data-driven to connect with customers and boost revenue.

Carla Gentry CSPO‘s insight:

Marketing has always been positioned as the advocate of the consumer,” she notes. “Now, we’re much more responsible for the entire customer experience. When we advocate on behalf of the customer, using advanced behavioral analytics to inform the experience, we still leverage our traditional marketing skills of storytelling to deliver those insights in a way that can be understood, embraced, and acted on quickly.

See on spotfire.tibco.com

How Your Social Media Content Can Drive Sales-Focused Engagement

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As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you’re a key player in the social sales process. Your customers want you to add v…

Carla Gentry CSPO‘s insight:

If engagement is the goal line of our content creation, then social sales is the home stretch. By harnessing the right conversation and providing the right content value to the right people on the right platform at the right time, you will ultimately reach that sales summit.

See on contentmarketinginstitute.com

Breaking from Tradition: The Four Ms of Influence Marketing

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Danny Brown explains how the Four Ps of marketing have evolved into the Four Ms of Influence Marketing, what they are, and why they are important to driving sales and measuring social media ROI.

Carla Gentry CSPO‘s insight:

While these platforms offer a decent starting point for who could potentially influence your customers to move along the purchase life cycle from awareness to intent to purchase, there have been too few success stories shared to show this is the case.

See on www.convinceandconvert.com

Help-Along for your Shop-Along: Best Practices in Mobile Shopper Insights | NewQualitative.org

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If you’re considering mobile shopper insights for your repertoire, I invite you to follow the trail of those brave early adopters and benefit from some proven best practices.

Carla Gentry CSPO‘s insight:

In shop-along studies, be ready for a lot of video data. The upside of mobile video interaction is that you’ll receive a wealth of in-store vignettes upon which to base your analysis. The potential downside is that you haven’t accurately anticipated the level of effort to view, organize and analyze the output.

See on www.newqualitative.org

Forrester Report: Navigating the Shoals of Evolving Customer Intelligence

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The report, “Navigating the Future of Customer Intelligence”, points out that customer intelligence is undergoing change primarily because of two factors.

Carla Gentry CSPO‘s insight:

Consumer behavior is changing, according to the report, in large part because of the rapid adoption of the smartphone and other mobile devices, which create double-edged opportunities for companies. On the one hand, the devices are always on, and are highly interactive. On the other hand, consumers have little patience for clumsy attempts to grab data about their behavior.

See on www.cmswire.com

Personal Prediction Apps Google Now, Grokr, and Osito | MIT Technology Review

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Apps that proactively help people with their lives represent a significant departure from earlier approaches to software.

Carla Gentry CSPO‘s insight:

Google Now’s algorithms use the data in a person’s Google e-mail and calendar accounts and Web searches. The app learns where you live and work and when you commute so that it can offer a virtual index card showing traffic or transit information. Other cards offer boarding passes and other handy information at appropriate times (see “Google’s Answer to Siri Thinks Ahead”).

Read more: http://www.technologyreview.com/news/514366/with-personal-data-predictive-apps-stay-a-step-ahead/#ixzz2Ub4QJEk0 
From MIT Technology Review 
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See on www.technologyreview.com