Big Data Firm Chronicles Your Online, Offline Lives

See on Scoop.itData Nerd’s Corner

Startup Versium Analytics assembles detailed profiles of consumers and businesses to help marketers hone their pitches.

Carla Gentry CSPO‘s insight:

This big data includes both online and offline information in about 500 attribute fields, which "really help define who a person is," said Versium CEO Chris Matty in a phone interview withInformationWeek.

Combined with an enterprises’ existing data, Versium’s LifeData and analytic models can deliver the actionable insights that "can be very powerful in predicting behavior and understanding purchase propensity," said Matty.

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