Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing | MarketingSherpa

See on Scoop.itData Nerd’s Corner

The 2012 U.S. presidential election is over and MarketingSherpa has pulled insights from Obama for America’s email strategy to help your marketing in 2013.

Carla Gentry CSPO‘s insight:

Encouraging repeat donors was central to the campaign’s strategy. However, that wasn’t the only tactic. He and a team of 20 writers, as well as analysts and other staff, tested subject lines, copy and segments almost every day of the campaign.

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